Jo Latham
Jo Latham is a fine jewelry collector that curates collections & unique pieces of jewelry from the industry's most sought-after designers. She works with 50 + incredible fine jewelry designers from around the world. Her partners include Bea Bongiasca, Ali Grace, Emily P. Wheeler, Melissa Kaye, Pamela Zamore, RENNA, Nouvel Heritage, & many more! Her fine jewelry selection is unmatched. Jo Latham loves connecting spectacular jewelry with spectacular people.
Jo Latham hired Soren to identify improvements across digital touch-points and enhance the brand's social media presence. We believed that establishing a cohesive brand aesthetic & adding more lifestyle elements across Jo’s socials would garner visibility & attract engagement to her page resulting in more jewelry purchases.
Our strategy was to capture Jo Latham’s Jewelry collections in the most powerful way possible by curating content as radiant and bold as her pieces.
We created weekly lifestyle-based campaigns for Jo’s featuring specific jewelry pieces, jewelry collections & the incredible designers with jewelry pairings and styling options. Our content creation for Jo includes photoshoots, graphic design, social media posts & stories and email marketing.
“Jo Latham Fine Jewelry is a small independent business… a one-woman show, so to speak. When Sara and Lauren approached me about taking my social media presence to the next level, I gladly accepted. Their undeniable hustle and experience elevated my business almost immediately. Their energy and enthusiasm to learn about the jewelry world and understand what I needed to grab the attention of my audience was clear from the start. If you want to infuse your business with a powerful dose of creativity, hire these women immediately!!”
-Jo Latham, Owner Jo Latham Fine Jewelry
