We created a Mother’s Day campaign focusing on sentiment jewelry collections and heart-shaped pieces. The goal was to provide customers with gift ideas and encourage them to buy meaningful pieces of jewelry for mom. The designers featured were Mason and Books, Ana Katarina, M. Spalten, M. Spalten, Storrow, Eriness, Anzie, Campbell and Charlotte. The content included social media stories and posts and an email marketing campaign. Overall, this campaign was successful with Jo Lathem securing many purchases for Mother’s Day!