The Kendra Scott flagship store sits on Austin's iconic South Congress Avenue. We wanted to capture the essence of this historic area showing the culture, businesses, and people that give it so much character. What better way to show off South Congress than following a pair of City Boots Lightning boots “walking” it.

We knew this would be no easy task, but we were up for the challenge. We set out on the bottom of the street, taking still images of the boots standing alone - moving them step-by-step, we made our way up to the Kendra Scott Store. While we were shooting, we couldn't stop thinking about the song, “these boots are made for walkin’” so we made it the music overlay to our video. When it came to audio, we knew the best song for our video was “these boots are made for walkin’” and we were right! After hours of shooting and post-production, our vision came to life! 

This was an extremely exciting campaign for us - it was challenging at times but incredibly fun to make. Our final product was definitely worth dodging cars, dealing with wind and weaving through crowds for.