
“In the ever-changing world of social media marketing, I knew my company must evolve or get left behind. Sara confidently and enthusiastically took over my posts about one year ago. Within weeks, I recognized that quality and content matter more than I realized. Branding and name recognition can be very challenging in my real estate development business, but Sara and now Lauren have taken this challenge on with much creativity and skill. Their input and influence have made our company much more relevant.”
Matt Griffith – Rockrose Development, LLC

Pinnacle by Rockrose is the newest home development in Southwest Amarillo. Pinnacle's parent company, Rockrose Development, is a family-owned real estate development company in Amarillo, Texas since 1993. Rockrose has successfully developed 6 neighborhoods with more than 5000 units complete and thousands more under construction and planned.
Pinnacle hired Soren to build awareness and create buzz around their new home development in Amarillo, Tx. Our goal was to craft a vibrant community narrative to promote a lifestyle and sell homes.
We developed a complete social media marketing plan starting from the ground up - This included branding from the ground up, creating all-new social profile accounts, implementing strategies & campaigns, copywriting blogs, and managing the company's overall social media presence.